For Developers & Landowners
A Partner Who Understands
How Homes Are Built
The Difference
Not just an agent. A development partner.
Most estate agents sell new homes. I understand them. My career began in housebuilding, working with developers across Yorkshire to bring new schemes to market. I know how sites are planned, how homes are specified and how buyers make decisions about new build properties.
That background means I bring something genuinely different to the table. I am not simply a sales agent, I am a development partner who can advise at every stage, from land acquisition through to final plot sale.
If you are a developer or landowner in Wetherby, Harrogate or the surrounding villages, I would welcome a conversation.
30
Years in Yorkshire property
200+
New homes sold
15+
Developers worked with
100%
Personal attention on every scheme
What Carol Offers
Services for Developers & Landowners
New Homes Sales
I have spent my career at the intersection of housebuilding and estate agency. I understand how new homes are built, priced and sold, and I bring that knowledge to bear on every development I work with. From a single plot to a phased scheme of twenty homes, I manage the sales process with the same personal rigour I apply to every instruction.
Development Consultancy
Before a single brick is laid, the decisions you make about specification, layout and pricing will determine the success of your scheme. I work with developers and landowners at the earliest stages, advising on what the local market wants, what buyers will pay, and how to position your development for maximum appeal and minimum time on market.
Pricing Strategy
Pricing a new homes development is not the same as pricing a resale property. I draw on 30 years of local market data, an understanding of buyer psychology and direct experience of how new homes are valued to help you set a pricing strategy that is ambitious, credible and commercially sound.
Assisted Move Schemes
One of the most effective tools for unlocking new homes sales is an assisted move scheme, helping buyers sell their existing home in order to purchase yours. I manage the entire process, from valuing the part-exchange property to overseeing its sale, so your buyers can move forward with confidence and your sales programme stays on track.
Site Launch & Marketing
The launch of a new development is a critical moment. I work with you to plan and execute a launch strategy that generates early interest, builds momentum and creates the sense of demand that drives sales. From show home presentation to portal listings, buyer events to targeted outreach, every element is handled personally.
Landowner Introductions
If you own land with development potential in Wetherby, Harrogate or the surrounding villages, I can introduce you to the right developers and housebuilders. My long-standing relationships across the Yorkshire development community mean I am well placed to find the right partner for your site.
Sites & Plot Sales
Selling small sites and residential plots across Yorkshire
This is an area I am actively looking to grow. If you own a small site with planning permission for two to ten homes, or a single residential plot you are looking to sell, I would welcome a conversation about how I can help.
Selling a development site is different from selling a family home. Buyers are developers, investors and self-builders, each with different priorities and timescales. Getting the marketing, pricing and negotiation right requires an understanding of both the residential market and the development process.
My background in housebuilding means I understand what a developer is looking for when they assess a site. I can help you present your land in the best possible light, reach the right buyers and negotiate a sale that reflects its true potential.
Single Residential Plots
Whether you have a plot with full planning permission or outline consent, I can advise on realistic pricing, identify the right buyers and manage the sale from instruction through to exchange.
Small Sites (2 to 10 Homes)
Small residential sites require a targeted approach. I work with you to understand the planning position, the development potential and the likely buyer profile, then market the site to the developers and investors most likely to proceed.
Pricing & Valuation Advice
Pricing a development site correctly from the outset is critical. I draw on 30 years of local market knowledge and an understanding of development economics to help you set a realistic and commercially sound asking price.
Discreet Off-Market Sales
Not every site sale needs to be publicly marketed. I have long-standing relationships with developers and investors across Yorkshire and can often identify the right buyer quietly, without the need for a full open-market campaign.
"I started my career in housebuilding. I understand what developers need, not just someone to put a board up, but a partner who knows the product, knows the buyer and knows how to get a scheme sold."
— Carol Gunn
From a Developer Client
"Professional, Authentic, Personable and faultless, from the very outset through to completing a job."
Zach Wheatley, Wheatley Developments
Google Review · 5 stars
Start the Conversation
Have a site or scheme in mind?
Whether you are at the land acquisition stage or ready to launch sales, Carol would welcome a confidential conversation about how she can help.
Landowners
Do you own land with development potential?
Carol has long-standing relationships with developers and housebuilders across Yorkshire. If you own land in Wetherby, Harrogate or the surrounding villages, she can make the right introductions.
Speak to Carol